Building Customer Loyalty and Going Green with Ascott Star Rewards Another important touchpoint with guests is Ascott’s loyalty programme, Ascott Star Rewards (ASR). ASR members can enjoy discounted rates and other perks when booking through the Discover ASR website or mobile app, and earn ASR points which can be redeemed for rewards such as complimentary stays or upgrades. Augmenting guests’ experience with a ‘phygital’ experience, the Discover ASR mobile app also includes other features such as allowing guests to customise their stay by sharing pre-arrival and in-stay requests, earn ASR points if they opt out of housekeeping service as part of Ascott’s Go Green initiative, and share feedback on their stay through a pulse survey in the mobile app. Guests can also access the in-app social wall and private messaging features which allow them to interact with fellow guests or communicate privately with the front desk. ASR members can also make a difference by donating their ASR points to CapitaLand Hope Foundation, the philanthropic arm of CapitaLand, to support community development initiatives in countries where CapitaLand operates. INVESTMENT COMMUNITY (INVESTORS, ANALYSTS) AND MEDIA CLAS is committed to proactive, timely and transparent two-way communication with stakeholders, which include potential and existing retail and institutional investors, sell-side analysts and the media. This commitment is underpinned by CLAS’ Investor Relations Policy16, which states the guiding principles of our approach and can be accessed on CLAS’ corporate website. CLAS makes disclosures on an immediate basis as required under the Listing Manual, or as soon as possible where immediate disclosure is not practicable. This is to ensure that all stakeholders have the essential knowledge to make informed investment decisions. All announcements, press releases and presentation slides relating to CLAS’ latest corporate developments are promptly disclosed via SGXNet and made available on CLAS’ corporate website. CLAS also makes it a practice to release our financial results and business updates within 30 days from the end of each quarter. To provide more comprehensive updates on CLAS’ financial and operational performance, post-results briefings are held for the media, analysts and investors. In 2023, CLAS actively engaged various stakeholders through more face-to-face engagements, which consisted of both group and one-on-one meetings, which included non-deal roadshows held overseas. In total, we reached out to about 1,300 analysts and investors, across about 90 engagements in 2023. The meetings provided an effective platform for CLAS to initiate transparent and timely communication on matters such as the financial and operating performance, its portfolio reconstitution activities and perspectives on outlook. We also sought feedback from the investment community on CLAS’ transactions and equity fund raising. Through the outreach, the investment community, including new investors who received CLAS’ Stapled Securities as part of CLI’s 16 More information on CLAS’ Investor Relations policy can be found on CLAS’ website. About 90 engagements with 1,300 analysts and investors in 2023 SUSTAINABILITY REPORT 2023 54
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