SUSTAINABILITY AT SOMERSET In November 2023, the new Somerset Sustainability Passport Programme was officially launched and rolled out at Somerset properties globally. As part of this programme, guests are engaged in eco-friendly activities, wellness programmes and community initiatives, and are given Sustainability Passports with tasks to complete. Children are also rewarded with limited edition collectibles and prizes upon completing the activities and interactive games in the Sustainability Passport. Through this, guests are encouraged to be part of the green travel movement and Somerset’s commitment to delivering sustainable travel experiences. Rewards such as discounts and perks are extended to guests when they make sustainable choices. For instance, guests earn Ascott Star Rewards (ASR) points when they opt in for GoGreen, an eco-friendly initiative which allows guests to select a reduced housekeeping frequency via the Discover ASR mobile app and receive ASR points that can be redeemed for future stays. Another initiative was the ‘‘Bring the Green On” campaign, a partnership with a local coffee bean supplier, which each of CLAS’ Vietnam Somerset serviced residences participated in. The campaign involved the repurposing of unused coffee powder. At each property, there was a designated coffee powder collection point. Guests could collect coffee powder for free, and by scanning a QR code on the packaging, discover various ways to recycle coffee powder. They were also invited to join a contest and share creative ways of recycling coffee powder. At Somerset Ho Chi Minh City, staff hosted a “floral sea-themed” art workshop, where guests of various ages reused waste materials to create beautiful art pieces. These events and initiatives all contribute to the active nurturing of a passion for environmental conservation among guests at our properties. Engaging guests, including children, on everyday sustainable practices Promoting eco-friendly practices amongst guests by partnering with a local coffee bean supplier to repurpose unused coffee powder Other initiatives to drive awareness and promote sustainability at our properties are featured below. SUSTAINABILITY REPORT 2023 32
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